Emily Blunt for Yves Saint Laurent

It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished

 

Emily Blunt is the new face and ambassadress for Yves Saint Laurent’s Opium fragrance. The ‘Devil Wears Prada’ actress will star in the new TV and print campaigns, on air December 2011. The scent is a spicy, evening scent, which was created by perfumer Jean-Louis Sieuzac in 1977. Renaud de Lesquen, president of YSL Designer Brands, explained the new campaign will portray “a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.”

Blunt plays a woman on the hunt for the Opium fragrance, commenting on the concept: “It was thrilling, I was given a story to play, and for me as an actress that’s very exciting. I’m not just posing or just trying to sell something.”

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”