UK Fifi Awards 2010

That time of year already? The Fifi Awards have come and gone in the UK and the fragrance winners of the year have been announced.

On the 12^th of April 2010, the Fifi Fragrance Awards Gala Dinner took place at London’s Royal Opera House, in aid of the charity Look Good…Feel Better. The evening raised over £20,000 for the charity.

And the winners are:

The Perfume Shop Fragrance of the Decade, for Women: Coco Mademoiselle, Chanel

The Perfume Shop Fragrance of the Decade for Men: One Million, Paco Rabanne

Education & Innovation Award: The Perfume Garden, P&G Fragrance Creation Team

Best New Fragrance Print Advertisement for Women: Flora, Gucci

Best New Fragrance Print Advertisement for Men: La Nuit de L ‘Homme, Yves Saint Laurent

Best New Fragrance Commercial for Women: Idylle, Guerlain

Best New Fragrance Commercial for Men: Only the Brave, Diesel

Best New Fragrance Packaging for Women: Unidentified Fragrance Object, Kenzo

Best New Fragrance Packaging for Men: F by Ferragamo Black, Salvatore Ferragamo

House of Fraser ‘People’s Choice Award’ for Women: D&G Rose The One, Dolce & Gabbana

House of Fraser ‘People’s Choice Award’ for Men: Gucci by Gucci Pour Homme, Gucci

Men’s Health Reader’s Award: Only the Brave, Diesel

Best New Independent Niche Fragrance: Geranium Pour Monsieur, Frederic Malle

Best New Fragrance in Limited Distribution for Men: Italian Cypress, Tom Ford Private Blend

Best New Fragrance in Limited Distribution for Women: Beige, Chanel

Best Prestige Male Fragrance: Grey Vetiver, Tom Ford Beauty

Best Prestige Female Fragrance: Lola, Marc Jacobs

Winners were selected through the UK fragrance industry’s official balloting procedure involving retailers, the media, manufacturers and their fragrance and packaging suppliers.

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