Fresh Fragrances – market update

With the Spring launches in the Europe well and truly underway we thought we would give you a ‘market update’ on this year’s fresh fragrances.

Sean Jonn Empress

Sean John (puff daddy) will launch Empress, which is to be the female version to its extremely successful I am King fragrance launched in 2008. According to the man himself, ‘I created Empress for the woman who is powerful beyond all others. She is greater than a queen; she is the ruler of her universe.’ The fragrance is described as being crisp, fruity floral.

Guess Seductive I'm Yours

Guess Launches Seductive I’m Yours. This oriental vanilla was developed by Pierre Negrin and is a flanker to Guess Seductive launched in 2010. It is complimented by the recently released Guess Seductive Wild Summer

Kat Von D Poetica

Kat Von D – Poetica. Kat Von D the tattoo artist made famous by Discovery Channel’s LA Ink, has launched her first fragrance Poetica.

“Writing, just like tattooing, has been an outlet for me for as long as I can remember. Whether it’s love letters or self-expression, I created my Poetica fragrance to represent the power of poetry. My fragrances are sexy, daring, and each one lets you devote your attention to the moment. To me, Poetica is an enticing extension of these fragrances—and every love letter ever written.”

[ Source: sephora, now smell this, wwd]