New York: International Fragrance Awards 2009

Paris Hilton, Marc Jacobs, Queen Latifah, Marie J Bligh, Ernest Borgnine and Dustin Hoffman were all in attendance at the 37^th Annual FiFi Fragrance Award Ceremony held in downtown Manhatten.

Celebrating 60 fragrant years and the 37^th Annual Award Ceremony, the New York red carpet event was a great success. The Fifi’s have become a Hollywood hangout, it is the fragrance industry’s most prestigious event of the year where the gifted geniuses compete to win a coveted crystal FiFi, a recognised symbol of excellence.

This year’s awards went to Marc Jacobs, Paris Hilton, Davidoff Cool Water and Elizabeth Taylor White Diamonds. Coty led the pack with six awards, while the Estée Lauder Group nabbed four and Arden picked up three.

And the winners are:

For Her:

• HARAJUKU LOVERS, Gwen Stefani (Women’s Luxe)
• CHLOE (Women’s Nouveau Niche)
• AMERICAN BEAUTY BELOVED, Beauty Bank (Women’s Popular Appeal)
• AVON BOND GIRL 007 (Best Packaging)
• SENSUOUS, Estee Lauder (Best Media Campaign)
  

For Him:

• I AM KING, Sean John (Men’s Luxe)

• THE BEAT FOR MEN, Burberry (Men’s Nouveau Niche)
• MCGRAW, Tim McGraw (Best Packaging)
• DIRTY ENGLISH, Elizabeth Arden (Best Media Campaign)

Hall of Fame Award:

Marc Jacobs

The Hall of Fame Award is presented to an individual who has brought extraordinary ingenuity, creativity and dedication to the fragrance industry. Marc Jacobs has built a fragrance brand with a broad appeal. His contribution to the fragrance industry ranges from Daisy to Lola and his classics, Marc Jacobs for Men and Marc Jacobs for Women. Jacobs spends the majority of his time as the Creative Director of the French design house Louis Vuitton and his own designs, Marc Jacobs and secondary line, Marc by Marc Jacobs.

Daisy and Lola by Marc Jacobs have experienced unrivalled success. The girly fragrances are very similar. Daisy, named after Daisy Buchanan of “The Great Gatsby” is a fresh, summery and very feminine fragrance. Beginning with wild strawberry and red grapefruit, Daisy reveals a heart of violet leaves, gardenia and jasmine. Lola is similarly layered with rich notes, but has a little more retro kick behind it. The opening of pink peppercorn, juicy pear and red grapefruit fades to reveal a heart of fresh florals with a luxurious base of vanilla, warm tonka bean and creamy musk. The effortless charm of Lola proves to be the top of its game and the brevity of Jacobs’ acceptance speech gave him a whole new level of kudos.

Photo: Jemal Countess/WireImage

Female Celebrity Fragrance of the Year:

Paris Hilton.

Paris Hilton Entertainment, focusing on fashion, fragrance and beauty products has developed six fragrances. The wardrobe of Paris-branded scents has experienced unprecedented popularity internationally.

Photo: Getty Images

It should be noted that the Fragrance Foundation’s French and German affiliates held their respective fragrance award ceremonies in Paris and Berlin.

The Fragrance Foundation France and Marie Claire held the Grand Prix du Parfum 2009, the French equivalent of the FiFi Awards. In May of this year, the best women’s scent in selective distribution and women’s fragrance bottle was awarded to Chloé, while Paco Rabanne’s 1 Million swept the best men’s fragrance in selective distribution, best men’s scent advertising and best men’s fragrance bottle categories. The award for best women’s scent advertising went to Jean Paul Gaultier’s Ma Dame.
In Germany, the Duftstars Perfume Awards were celebrated at a gala event one week after the French celebration. The Fragrance Foundation Deutschland chose Tom Ford White Patchouli and Marc Jacobs Fig as the winners in the exclusive category. Kate Moss Velvet Hour, which launched in Berlin almost a year ago, took the win for women’s Lifestyle fragrance, the men’s prize went to Replay for Him by Replay. Chanel Allure and Jean Paul Gaultier’s Le Male both received the Classic Award.
In the Peoples Prize Prestige category, the women’s winner was Chloé and men’s was Emporio Armani Diamonds for Men. Also each year, an industry talent is singled out for special recognition.  This year, fashion designer Christian Audigier was feted for his prowess with the Ed Hardy brand and he received the Duftstar Marketing prize.

Aight. 2009 done.
Chloé, Marc Jacobs, Tom Ford, Paco Rabanne….hear those names one too many times? Success.

From the UK, to the USA, France and Germany, these fragrances seem to be on top globally. Wondering what to get for Christmas? Laid on a plate. delicious.

The glittering fragrance Oscar events all over the world have been a great success in 2009, stay tuned for the April and May 2010 Awards to find out which fragrances you should be buying next year.