MANGO taps Kate Moss for latest campaign

Earlier today Kate Moss was announced the new face of Mango Spring/Summer Print and Television 2012 Campaign. Spain’s international fashion brand, Mango, presents Kate Moss at its flagship store on Oxford Street, London today. The Brit model embodies the urban, independent and confident woman Mango is aiming to target.

Shot by legendary photographer, Terry Richardson, Moss said, “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team were so easy to work with and shooting with Terry is always fun.”

Mango has also produced a new TV commercial featuring Kate Moss, called Spy Game. Also shot under the direction of Terry Richardson, the film will be launched in early March in apparently forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the UK. Mango has a reputation for featuring models and actresses of international acclaim, so Kate Moss is a natural choice, following the likes of Scarlett Johansson, Penelope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Claudia Schiffer and Diane Kruger.

The new season Mango trends include graphic contrasts between clean and unstructured lines with a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. Mango is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.

Mango opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.

Check out a few shots from behind-the-scenes below. The creatives are as follows:
Photography: Terry Richardson
Stylisy: Géraldine Saglio
Make Up: Charlotte Tilbury
Hair Stylist: Odile Gilbert