American Legacy

The luxury watch brand, Bell & Ross has an “aviator” philosophy based on leathers through the American Legacy. Watches such as the BR Instrument have been designed to replicate the shape of the cockpit instrument taken from an aircraft. The BR02 range caters for diving professionals through the use of highly legible dials and cases water resistant to withstand 1000 metres of pressure. Another offering is the Hydromax, which contains hydraulic fluid within the case to counteract the effects of external pressures. Bell & Ross’ first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn’s. The latter partnership ended in 2002, when Bell & Ross began its own independent production in their facilities La Chaux-de-Fonds, Switzerland.

The aesthetic appeal of Bell & Ross is mirrored in their four design principles, namely, optimal water resistance, highly accurate mechanical movements, clear visual indicators, such as those found on aircraft instrument panels, and special functions intended for specific uses. They also have a quartz line which is a little quaint.

 

The collection is composed of two lines: Original and Heritage, both featuring design classics and leather straps, but in different colours and provision of the quadrant.