Never hide a shopping bag from your man again!

Thanks to a new initiative from beauty retailer Priceline, hiding splurge purchases from your man will be a thing of the past. Priceline’s new Beauty Club rewards shoppers for spending. Every dollar beauty club members spend entitles them to points toward quarterly vouchers. Members also receive sweet perks usually reserved for the likes of beauty ed’s, including invites to events, VIP treatment and samples of unreleased products.

To be privy to the exclusive club benefits, beauty lovers must pay a $25.00 ‘entry fee’, after which they’ll receive a smorgasbord of free goodies, including a Models Prefer Ultra Lipgloss Pencil, Models Prefer Kohl Pencil, compact mirror and a cute cosmetic purse.

Priceline is also relaunching its extremely popular Clubcard program, which will now be known as the Priceline Sister Club. Originally launched in 2001, there are now more than 3.6 million Clubcard members, making it Australia’s largest health and beauty loyalty program. Sister Club stays true to the original program, but with an exciting new look and more benefi ts. It’s still free to join and members will continue earn one point per dollar and be eligible for three or four percent discount vouchers every quarter.

So next time your man gruffly confronts you about your bulging bags of beauty purchases, just tell him – ‘’But honey, I did it to earn us rewards.”

 

Priceline’s Beauty Club and Sister Club launch nationally on February 16.