Five O’clock Shadow

Orlando Bloom is the epitome of the man of the hour of 5pm in his latest campaign for Hugo Boss.

“BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the 33 year-old British actor said earlier this year, when he was announced as the new face of the company.

Both Orland Bloom and Sienna Miller (the face of the female Hugo Boss Orange) have an easy casualness that radiates through their lives and generates the relaxed creative vision of the fragrance. “Boss Orange is so easy to wear, it adds another dimension to my personality,” Orlando tells Elle Magazine. “I wouldn’t have done it if it didn’t fit my personality, it’s so easy going, you can go mountain biking in it if you want!”

He discusses significant scents in his life, including the specific smell of the London underground, which he remembers when travelling to school and college. He also loves the smell of freshly cut grass in the summer, which reminds him of his time in Kent as a child and playing cricket.

Bloom’s signature scent is a real reflection of his personality, which always creates a fantastic ambassador for any brand. [source: press release]

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